How China’s Microdramas Became a Billion Dollar Industry
Microdramas — mini soap operas designed to be watched on your phone — have become one of the fastest-growing forms of entertainment in the world. #china #tv #movie #asia #news #entertainment
On today’s Big Take Asia podcast, host K. Oanh Ha speaks with Bloomberg’s Yang Yang and Bloomberg Businessweek’s Christopher Beam about how millions got hooked on the medium, the challenges studios face as they try to reach new audiences and how AI could transform it all.
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