The Financial News

The Financial News

Would you pay £100 for the perfect passport photo? | FT #shorts


Until recently, it seemed like an ugly passport photo was a rite of passage. Now, thanks to a digital upload system and a post-pandemic preoccupation with our own faces (see ‘Zoom dysmorphia’), a perfect passport photo seems possible – and people will do anything for it. ⁠

The latest solution to be touted online is Happy Beginnings Studio, the New York-based project of American photographer Thomas Tran. ⁠

For $140, Tran offers customers a single colour shot, in which he tries to capture their ‘essence’.⁠

Would you pay for the perfect passport photo?

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