Why there’s “not that much energy” from Gen Z around midterms
Rachel Janfanza, founder and CEO of Gen Z research firm and newsletter “The Up and Up,” tells Ali Vitali that focus groups show “not that much energy” from young people around this midterm election cycle when compared to the 2018 and 2022 cycles. Janfanza worries the cost of living, which is the top issue for young voters, is less motivating as “an omnipresent concern” rather than “an immediate threat.”
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