Why Honda Wants To Make-in-India & Bring In More Global Models
Honda is stepping up its India strategy with a strong push into the premium motorcycle segment, planning to bring global models, localise production and expand EV offerings as demand for high-end bikes grows. Honda Motorcycle and Scooter India President Tsutsumu Otani says the market is increasingly splitting into two segments: motorcycles bought for daily commuting and those purchased for leisure, performance and lifestyle. Backing its long-term India strategy, Honda is investing more than ₹2,000 crore to expand manufacturing capacity by over 1.2 million units annually, taking its total production capacity to well above its current 6.2 million units.
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