Why companies can’t escape the AI spending spiral | DW News
What if the biggest AI risk isn’t that it replaces workers, but that it traps companies in an endless cycle of spending? Businesses around the world are investing trillions in AI, yet many are still struggling to see meaningful returns. According to information systems professor Martin Mocker, too many companies are treating AI as a technology upgrade rather than a fundamental business transformation. As costs rise and executives fear being left behind, firms may be locked into an AI arms race where spending becomes unavoidable, but profits never arrive. So is AI the next great business revolution, or the start of a costly corporate doom loop?
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