This under-the-radar T-shirt brand is popping up everywhere
Comfort Colors has seen demand take off for its shirts in recent years, cementing itself as a “go-to” for social organizations in need of custom printwear, like fraternities and sororities, recreational sports teams and charities.
The label’s ballooning success in recent years can help explain Gildan’s stock outperformance and has led to plans for an expansion into additional product categories like hats and bags.
