Sun Home Saunas: The Secret Behind a $25 Million Launch
#yahoofinance #coldplunge #sauna
What started as a scrappy side hustle and a series of near-disasters became one of the fastest-growing brands in home wellness.
In this episode of The Big Idea, Sun Home co-founders Tyler Fish and Adam Fischer join Yahoo Finance’s Elizabeth Gore to share how they built a premium sauna and cold plunge business that generated nearly $25 million in its first year.
Chapters
00:00 How Sun Home became a $25 million business
02:50 How the founders first met
03:22 Their first failed side hustle
05:23 Why they bet on the wellness market
07:25 The customer service strategy behind growth
12:53 The business acquisition disaster
19:53 How Joe Rogan changed the company
24:16 The biggest mistakes they made
29:04 Why lean teams scale faster
32:54 The future of wellness entrepreneurship
#entrepreneurship #business #wellness #startup #ecommerce #smallbusiness
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