Starbucks CEO Brian Niccol on the Future of the Fast Food Drive-Thru
Brian Niccol tells Brian Sozzi that Starbucks is focused on being Starbucks right now, but that a multi-brand company leveraging its scale is “possibly” where this goes, and he names LVMH as the model he has been admiring: category-defining brands sharing media buying, real estate, supply chain and talent. Asked directly about the rumour that Starbucks would buy Chipotle, the company he used to run, he does not rule it out either. He also pushes back on the idea that Starbucks cannot win the afternoon, says he has never been a proponent of dynamic pricing, and describes an AI drive-thru that takes your order before you reach the window.
Featuring:
Brian Niccol, Chairman and Chief Executive Officer, Starbucks
Brian Sozzi, Executive Editor, Yahoo Finance
Watch the full day of Yahoo Finance Invest: https://youtube.com/live/rAYVxDJYeAc
Timestamps
0:00 From short-order cook to Pringles to Yum
1:25 Why owning the retail experience changed everything
2:47 The playbook, and putting common sense back into big business
4:30 What changes once the fires are out
6:14 “Starbucks will never be successful after 12pm”
8:02 What the afternoon food has to be, and why not double-digit comps
10:03 Reinventing the drive-thru with AI
12:02 On competitors moving to dynamic pricing
13:11 The Chipotle rumour, LVMH, and what a multi-brand Starbucks would need
16:30 Collagen in the coffee
#Starbucks #BrianNiccol #Chipotle #YahooFinance
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