Ice Cube’s Big3 set to go public: ‘We want a global game’
Ice Cube, Big3 co-founder and CEO, joins CNBC’s “Power Lunch” to discuss his goals for his 3-on-3 basketball league, which is set to be the first publicly traded professional sports league in U.S. history through a $290 million business combination agreement.
“You’ve just seen the World Cup, we can do the Big Cup,” the iconic rapper said.
