Everyone else pays influencers. He never had to.
The first ten MLB players to wear his gloves all came to him
Bear Mayer was 16, broke, and out of gas money for a 1993 Land Cruiser named Jennifer. His father gave him two options: get a job or start a company. Eighteen prototypes later he had a batting glove, and the first ten major league players who wore it all came to him.
He tells Elizabeth Gore why he asked a chiropractor about the shape of a finger, how his grandfather got struck by lightning twice and gave the company its name, and why treating a retailer as a transaction was the mistake he had to unlearn.
Featuring
Bear Mayer, Founder and CEO, BRUCE BOLT
Presented by Block Advisors, built by H&R Block.
Timestamps
0:00 Tax break: shoppers are asking AI how to buy screen-free gifts
2:00 Meet Bear Mayer, founder of BRUCE BOLT
2:27 The mustache is a superstition, and it did not work
3:34 A 1993 Land Cruiser, no gas money, and two options
4:55 Step one was come up with an idea
6:10 He went back to his dad with a company, not a lawn-mowing plan
7:06 Why it is called BRUCE BOLT
7:50 His grandfather has been struck by lightning twice, both times golfing
8:38 Photoshop open in class, designs between baseball practice
9:30 Eighteen prototypes before the first sale
10:01 He asked a chiropractor what he needed to know about the hand
11:53 How the price was actually set
12:37 The first major leaguer found the gloves on his own doorstep
15:13 Everyone else pays influencers. This went the other way.
15:53 The Mets called because of where the padding was
16:28 The first eight to ten players came to them
17:32 The dirty unicorn: treating a retailer as a transaction
18:31 Softball is its own sport, not the girl version of baseball
20:24 How he decided when to enter a new sport
21:49 Everything is about the hands
24:10 Why relationships get you to the front of the line
27:43 The artifact: the natural series, and get a pair give a pair
29:42 His small business shout-out in Austin
31:08 Tax break: the SEP IRA
32:20 The SIMPLE IRA, the solo 401k, and how to choose
#BRUCEBOLT #baseball #softball #founderstory #TheBigIdea #YahooFinance
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