A British icon promises a better 2027 | DW News
Deeply indebted and burning through cash, iconic British automaker Aston Martin – maker of James Bond’s car – desperately needs a change in fortunes. CEO Adrian Hallmark explains what happened to the carmaker, why luxury carmakers have collectively struggled in recent years and why he expects 2027 to bring more positive results.
00:00 – Aston Martin CEO Adrian Hallmark talks to DW
00:26 – Brand strategy
03:00 – Where is the turnaround?
05:47 – What happened to the luxury car market?
08:54 – Markets in “growth mode”
10:06 – A reverse of Brexit?
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