She spent three years teaching before she sold a single product
She spent three years teaching before she sold a single product.
Jane Wurwand started sweeping hair in a salon at 13. She arrived in Los Angeles with one suitcase and a rolled-up beauty school diploma, and she and her husband Raymond spent three years teaching skin therapists before they sold a single product.
She tells Elizabeth Gore why the chemist who held their formulas hostage turned out to be a favour, how they chose which company could buy Dermalogica by watching who turned up alone with a brown bag lunch, and why she still renews her aesthetician licence every year.
Featuring
Jane Wurwand, Founder and Chief Visionary, Dermalogica
Evan White, Manager, H&R Block
Presented by Block Advisors, built by H&R Block.
Timestamps
0:00 Tax break: the SBA just suspended 870,000 pandemic borrowers
2:00 Meet Jane Wurwand, founder of Dermalogica
3:01 The company began as a teaching business, not a product
4:21 One suitcase, one diploma, and no job
5:00 They named the International Dermal Institute in the car
5:43 Her students asked what product to use, and there was no American answer
6:22 The chemist wanted a car and would not wait to be paid
7:11 A diner in Wilmington, a cashier’s check, and a manila envelope
8:28 What to do when the money walks out the door
10:14 Never do creative by committee
11:20 An industry built on touching people, in a pandemic
12:20 They lost 600 accounts in three months
13:00 Why people stopped wearing makeup and started buying skincare
14:00 What humans reach for when they are frightened
16:26 Deciding to hand over the baton
17:30 Five companies running against each other, and one rule
19:00 The CEO who flew commercial and took an Uber
20:16 He asked about the nonprofit and the educators before the numbers
21:25 The dirty unicorn: they let Taiwan change the brand
23:04 The artifact: the licence she still renews every year
24:41 Her small business shout-out in Pasadena
26:23 Tax break: what good bookkeeping actually tells you
28:03 The hours threshold employers watch
29:04 Software against expertise, and how to choose
30:38 The one sign it is time to get help
#Dermalogica #skincare #womenfounders #founderstory #TheBigIdea #YahooFinance
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