Is it getting harder to find information online? | Terms of Service
These days, conducting an online search often requires sifting through an AI summary, sponsored results and more, before getting to website links. Cory Doctorow, who coined the term “en****tification,” shares why he believes search has gotten worse.
0:00 — Why Online Search Feels Harder—and a Show Update
2:47 — Cory Doctorow Defines “En****tification”
4:09 — How Platforms Lock In Users and Extract Value
6:25 — Inside Google’s Debate Over Search and Revenue
10:52 — How Google Became the Internet’s Main Gateway
12:40 — SEO Slop, AI Summaries and Unreliable Answers
15:18 — Can Alternative Search Engines Do Better?
18:09 — Why Consumer Choice Alone Cannot Fix Search
21:38 — Google’s Defense—and the Monopoly Question
26:25 — Practical Alternatives
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