FIFA World Cup: Battle of the Brands
Sunday’s World Cup final pits Spain against Argentina. On the sidelines, a different kind of battle has been raging. The world’s biggest sports brands have spent the tournament fighting for sales and buzz they hope will outlast the final whistle. Some of the biggest soccer stars have also been making headlines off the field for their fashion choices, with luxury man bags among the must-have accessories for the sport’s elite. Bloomberg’s Tim Loh and Bloomberg Opinion’s Andrea Felsted discussed the World Cup’s corporate wins on The Pulse with Francine Lacqua.
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